I’m practically de-sensitized to the trash overload from the television set. After all..
But every now and then there comes along something that makes me sit up and take notice.
It would have been a normal, frenzied rush-hour day just like another. And a TV schedule of saans-bahu soaps jostling with fudge-eality shows, squeezed in between commercials for insurance policies, shampoos and perfume-smelling detergents. And then it happened.
60% of women call in sick from work on a bad hair day!
…the colourful screen proudly proclaimed to me. Followed by a flood of digi-enhanced, branded-director-signature-style glossy images before you could say SEXIST!!
And the commercial signed off with a serene-faced, funky hair-styled Habib telling you not to worry about your hair anymore.
I don’t. After all I’m apparantly so stupid that I fall for that and pay for it as well. So now you can come and insult me on my face.
What, me worry? I just think, chronically.
60%…that’s nearly two-thirds of all the working women I know – friends, colleagues, bosses, peers, clients, teachers, doctors, air-hostesses, news readers, nurses, shop assistants, call center workers, hotel staff, salesgirls, women security guards, policewomen….shall I go on? So Habib tells us that more than half of this lot calls in sick when they don’t think their hair looks right.
Well never mind. I’ll just end with asking if a man thinks you are so frivolous, would you let him touch your hair?
Note: I’ve seen this ad aired just once. It would be good to know if anyone else caught it as well.
My latest obsession is Sex and the City. For the past few days I’ve been wrapped up in the love lives of Carrie, Samatha, Miranda and Charlotte, dazzled by the wardrobes and their lifestyles, amused by their incessant man-izing (!) and thoughtful over the dilemmas they face. Okay, I know I know, I’ve taken the late train, but hell I’m driving it!!! I’ve been watching the early seasons of the show back-to-back. Desperate Housewives (still on air I think) didn’t do the same thing for me. The other program I liked so much was Ally McBeal.
Do these two have something in common? Oh, apart from the fact that they feature sucessful, rather neurotic, ‘with it’ urban women? Errrm, it’s the same life. The same story. So Ally sees dancing babies in then midst of a courtroom drama on human interest issues in New York(?) while Carrie and her friends explore and demonstrate the vagaries of Manhatten’s delights. Ummm…and I battle Mumbai’s crowds, enjoy its movies and pubs and obsess over my men. Oh and I also enjoy Sapna Bhavnani’s column where she shows us a glimpse of the mayhem within our own heads.
So why do we identify so well with these women and their lives? And why not with the protagonists (and victims) of the K-serial brigade? We turn up our noses at their over-the-top antics, their crazy plotlines and their melodrama. But of course, getting sloshed on Cosmopolitans the night before a photo-shoot, maxing a credit card on shoes and running after dancing babies is very rational.
Their fashion sense is disastrous!!! Think plate-sized rings, think snake-shaped bindis, garish sarees and pantomime make-up. We think they’re too painted up! It’s Prada, Dolce & Gabbana and let’s not forget Manolos only for us, dahling.
Their value systems are oh-so-archaic and warped!! They make it sound like the only way a woman can be strong is by being bitchy and venomous!!! Ah yes, it is very progressive to obsess over the ticking biological clock , go into depression over a good-looking man’s committment-phobia, benchmark ourselves by the bedroom standards of ‘how-many-notches-on-the-bestpost’ philosophy and live with erectile dysfunction, cheating and abuse just for the magical ‘MARRIED’ tag.
Now before I get branded a woman-hater as well (the anti-feminists are up in arms already!!!), please go back and read the first paragraph of this post. I, like most other women in this set, watch and enjoy these shows. I echo these sentiments. But I have to wonder, what makes me so different from the ‘typical Indian bahu’ who supposedly watches the K-serials with the same fervour that I devour SATC? Is my mania with lingerie and perfume that different from her obsession for jewellery and silk? Are my television idols any less insecure, confused or noble than hers are?
I’m blessed with all the insecurities of my gender and I relate to women who live these out on-screen, in lives that look like mine. And they do the same. But I’d turn my nose up at their taste and they’d probably right me off as trash (brown trash since I’m Indian?). We’re all as hypocritical and shallow as each other. Or no, that’s not fashionable. They’re cynical but I’m just jaded, dahling….pass me another cocktail.