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You Can’t Hurry Love…Or A Man!

Phil Collins tells me that,

“You can’t hurry love, you just have to wait. Love don’t come easy, it’s a game of give and take.”

A friend’s mother imparts the following wisdom on men and marriage,

“Don’t expect any kind of sense for about 3 years. After that they kind of settle down.”

PATIENCE is a virtue, apparently a prized one for a woman. Me? I never met a man who didn’t make me, within hours, want to bang my head on the wall. Irrespective of how much I liked him. I think men are like that. Born to annoy.

How does thou annoy me? Let’s count. (In no particular order of priority, they’re all equally irksome)

  • Stubbornness
  • Bird-watching
  • Commitment-phobia
  • Juvenile jokes (toilet humour, anyone?)
  • Bad taste in clothes, furniture, colors, everything!
  • Complete cluelessness about the concept of ‘Conversation’
  • Hormone surges (okay, cross that, it isn’t always a problem)
  • EEEEEEGO (with a huge, big, monstrous, mammoth of an E)
  • Mixed-up priorities (“Let’s go watch the match now!”, “Why do you need to shop again?”)
  • The gall to comment on my taste (“Haha, your brown lipstick looks like you’ve eaten mud!”)

Phewwww..*Deeeeep breath* I think I’m forgetting. I’ve never been high on patience anyway. Some day, some day, some day I’ll learn to tolerate a man being a man. And not keep looking into those starry-eyes and asking,

“Okay, have we grown-up as yet?”

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An earlier version is here. A version is also posted at Yahoo! Real Beauty.

Material Girl

When I received a corporate pat-on-the-back (with a financial award), my mother suggested that I spend it on jewelery instead of frittering it away on clothes, books and shoes. Mum still believes in jewelery being a good investment. It took months but I finally agreed. I went diamond-shopping.

It was not the first major purchase I’ve ever made, not even the first time I’ve bought jewellery. On my first job, I saved up to buy my father a new cellphone and my mother, a diamond ring. That was a funny feeling. A memorable feeling, a funny one and one I’ll treasure all my life…the exhilarating thrill that comes from being able to buy something for the people you love, who have provided for you, all your life.

But when I went big-purchase-shopping again, a few years later, it just was different. A different kind of different. Inside my head, despite all the freedom of financial independence and mental release, my liberation has a few gaps in it. Like little stitches still binding me to old ways of being, long after I’ve snipped away the life I want to wear.

Diamonds are usually received as gifts, not bought for oneself. Gifted by a man…a father, a brother, a lover, a husband. If diamonds are a girl’s best friend, it’s because those sparkly stones carry the monetary value that they were bought for, but also the power of being cherished and indulged by men. For years, diamonds have been financially tangible tokens of men’s allegiance to those women. They continue to be so.

Only, these diamonds don’t represent the men who lavish their affections on me. They remind me of everything that I’ve worked for and achieved. The power to buy a diamond as well as the right to wear one that is truly my own. It’s just odd how long it took me to accept the feeling. To not feel guilty about lavishing it on myself, not feel obligated to spending it on someone else or something more important/intelligent, not wonder if brandishing my economic power made me seem like even more of a man-hating feminist than people usually accuse me of being.

It took me a long time to accept that it was okay to buy a diamond for myself and feel good about it. Newfound power doesn’t come easy; it’s scary. I actually took about a month, after agreeing to actually bring home the diamonds. I browsed online for different brands (and read a great deal about blood-free diamonds). I contemplated the merits of a pendant-and-chain versus a ring. I visited several stores and compared prices. I sketched out designs and pored over them. I considered local ‘known’ stores versus big jewelery brands. And finally I went and picked up a pair of earrings. Tiny diamond chiplings fashioned into three petals, with a thin golden stem wound around them. I did it all on my own.

Then I wore my new earrings to work the next day. For about ten minutes my entire body hummed in excitement, wondering if anyone would say anything. Nobody noticed anything different, no one even tossed the odd compliment my way. But suddenly, I realised, I didn’t care. I knew and that’s all that mattered.

I’ve had the earrings for a couple of years now. I wear them when the outfit and occasion suits them. But sometimes, just because I want a reminder of what I can do for myself.

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This is a revised version of an earlier post. A version also appears on Yahoo! Real Beauty.

Everyone Wants To Get Into My Wallet!

Late one night as I was driving down the city, I looked up at a huge billboard of Sushmita Sen, an advertisement for Kiah jewellery, which said,

You are the occasion
You are the celebration

I told him,

I really love that ad!

He smiled and said,

You would. It celebrates you, after all.

~o~o~o~o~o~o~o~

Earlier in the month, I wrote about my first experience with luxuriant self-indulgence, the retail therapy way. I wear my diamonds with pride, a pride that comes not exactly from their aesthetic value but from the knowledge that I earned the power to buy them for myself.

~o~o~o~o~o~o~o~

A few years ago, I wrote about the Superwoman. I don’t know whether to be happy or not that it’s turning out to be prophetic. Take a minute to think about my words..

I am the center of a marketing model titled “High income single decision maker”
I am the brief given to fashion houses when they design the new Prada suit
I am described as ‘Joan of Arc meets Helen of Troy’

We are indeed, the hot new consumer demographic. Urban women, financially self-sufficient with all the trappings of our successful professional status – the need for new status symbols combined with the ability to pay for them.

~o~o~o~o~o~o~o~

Our parents’ generation saw the upsurge of women at work and all the initial beginnings like the glass ceiling, women bosses et al. Our generation in contrast is the one that gets to enjoy it (and be taken advantage of). We’re prominent for our purchasing power and marketers have been quick to pick up on the need for our own set of status symbols and paraphernalia. I speak as the target group of a woman who earns and has the independence to spend. I also speak as a marketing professional, seeing the other side of it, so to speak.

Successful men who earn well have been well tapped into as a market and are induced to spend on everything from their own selves (personal gadgets, cars), social settings (restaurants, pubs, sports activities) and all sorts of dating-related paraphernalia (presents for women, tokens of what makes them an ‘ideal partner’). What do their opposite numbers in our sex have?

We have shoes, clothes, bags, accessories, jewelery, make-up and personal grooming services. If the men-targeted products homed in on the traditional masculine need to be macho and an alpha male, we are being targeted for our vanity and need to be ‘the babe’.

Of course, the more complicated dynamics of women actually competing with each other in these stakes is well played out. What else do you think Bhala uski saadi meri saadi se safed kaisi is?

The more expensive products are obviously affordable only to a certain type of woman – she has a career, she’s ambitious and wants to be respected for her intelligence, she doesn’t want to stand in anyone’s shadow, she has a personality of her own. And hence diamonds, super-expensive shoes and clothes come with the messages that they respect your individuality, celebrate your independence and will take Visa as well as American Express.

~o~o~o~o~o~o~o~

I was invited to the premier showing of the big Hollywood release of Confessions of a Shopaholic. I saw the movie with a group of girlfriends and all of us identified with the heroine. We would, she’s based on us after all. While the movie is meant to be a really light-hearted comedy, it points to something deeper.
I got to wondering about the phenomenon of shopaholism. Is it a reality that we’re likely to be facing very soon? All manner of excess is driven towards filling a need that hasn’t been satisfied earlier. So women who binge are thought to be unconsciously compensating for a lack of affection in their lives. What unmet need are we trying to plug with this excessive buying?

Becky Bloomwood in the movie nails it on the head when she explains her addiction,

Because when I shop, it feels so pretty, so nice, so good! And then it doesn’t so I have to shop even more!

True to all successful marketing strategies, this one also gives us a taste of what we like and then leaves us begging for more. Shinier hair! Higher heels! Bigger (and smaller) bags! Cooler sunglasses! Brighter make-up! Lotions, creams, gels, powders, liquid liners, sticks, brushes, concealers, colorants, rinses, crayons, cakes, gloss, sequins, beads, rhinestones, denim, silk, linen, velvet….the list never ends.

So for all our gloss and gorgeousness, we are nothing more than the product of a very successful marketing program designed to relieve us our newly-minted paychecks. ‘Fabulous’ is the bait they use to lure us in and the looming bill at the end of the month is the hook.

It used to be about too many people wanting to get into my pants.
Now everyone wants to get into my wallet!!

Material Girl

I went diamond-shopping this weekend. Last year I received a corporate pat-on-the-back with a financial award. Someone suggested that I spend it on jewelery instead of frittering it away on clothes, books and shoes. It took me months but I finally agreed.

It’s not even the first major purchase I made, even for jewellery. I saved up on my first job and bought my father a new cellphone and my mother, a diamond ring. That was a funny feeling. A memorable feeling, a funny one and one I’ll treasure all my life…the exhilarating thrill that comes from being able to buy something for the people you love, who have provided for you all your life.

A few years later, I’m going big-purchase-shopping again. But it just is different. A different kind of different.

eartops1

I think in my head, despite all the wonderous freedom of financial independence and mental release, my liberatedness has a few gaps in it. Like little stitches still binding me to old ways of being, long after I’ve snipped away the life I want to wear.

Diamonds are usually received as gifts, not bought for oneself. Gifted by a man..a father, a brother, a lover, a husband. If diamonds are a girl’s best friend, it’s because those sparkly stones carry the monetary value that they were bought for, but also the power of being cherished and indulged by men.

Diamonds have been symbolic for years and they continue to be so. Only my diamonds don’t list out the men who will lavish their affections on me. They remind me of everything that I’ve worked for and achieved. The power to buy a diamond as well as the right to wear one that is truly my own. It’s just odd how long it took me to accept the feeling. Not feel guilty about lavishing it on myself, not feel obligated to spending it on someone else or something more important/intelligent, not wonder if brandishing my economic power made me seem like even more of a man-hating feminist than people usually accuse me of being. It took me a long time to accept that it was okay to buy a diamond for myself and feel good about it.

Newfound power doesn’t come easy; it’s scary.

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