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I Have A Bloody Relationship With My Pad

This is a Facebook post on the Bodyform wall (am the only one who thought ‘uterine wall’ just now?), written by a man asking why sanitary napkin makers have lied to him for years.

FB

Bodyform responded with the following video by Caroline Williams, the CEO of Bodyform (played by an actress), apologising and explaining in the same tongue-in-cheek manner why they did what they did.

I’ve had a complex relationship with Whisper, the Indian version of the same brand. What else would you expect between a woman and her sanitary pad? Through the 80s, I was dimly aware of ads depicting rectangular white pads onto which blue liquid was poured and women spoke in hushed tag lines about ‘un dinnon ke liye‘. Then Whisper broke the silence (yes, yes, pun) with an ad that had a young woman demanding

“What’s this un dinnon business? I have my period, yaar.”

That ad was one of the first influences that built my feminist ideology. Score one for blatant commerce making social impact! It coincided with the start of my periods. I entered puberty listening to horror stories about wash-and-resuse-home-made pads, ’embarrassing’ leaks, panty-on-panty tips for heavy days, thigh rash, plastic shields and other monsters. But I entered the bloodied world of womanhood armed with a slim/non-bump-showing, leakproof, disposable pad. And it came with a big dose of rebellious daring to speak up/refusing to be embarrassed.

This is why I was so disappointed with the ‘Have a Happy Period’ campaign. Happy Period? HAPPYPERIOD???!!!!! Nausea, giddiness, headaches, backaches, cramps, endless hunger PLUS depression, the urge to laugh at insane moments, mad horniness combined with utter disgust – how on earth does HAPPY even figure in this? I dismissed it as having been conceptualised by a stupid man who had probably never even seen a bloodied sanitary napkin. After that, my relationship with the brand changed. I needed it, it needed me (as a consumer, that is) but we didn’t like each other anymore. Talk about a toxic marriage!

Then, with this turn of events, I felt better able to accept that c’est la vie (sometimes PMS makes me pretentious). A male friend from the media industry told me that sanitary napkins use blue liquid in their ads because they are not allowed to show red. Yes India, yes censorship, we have one of the biggest populations in the world but we don’t want to acknowledge the most basic fact that makes this possible. (Speaking of which, there must be a huge population of men that doesn’t even know there’s a connection between the period and population). You want honesty, no game-playing, men? You’ve got it. There will be no whispering behind closed doors anymore. No secrets unless you want.

I will end, both triumphant and saddened (these period moods, man) with this scene from Game of Thrones.

XXFactored Jun11: Living In, Female Sanitary Products, Appropriate Parenthood, Male Orgasms & A Playboy Bunny

June feels like a good month. It’s the first time I have ever welcomed a monsoon in Mumbai.

I’ve been doing some writing, outside of these two blogs. My commentary on relationships has been getting an interesting (read masaledaar…look at the comments) response at Yahoo! Real Beauty. But the site’s new Recommendations section also featured a style post, a book  review and 2 app stories, all by me. FriendsOfBooks carried my list on 10 Great Vacation Reads For Children. I did some advisory content work on the topics of Romance, Relationships, Love & Sex (sorry, I can’t explain more due to the terms of the contract).

And in between all that, here’s what I was reading:

  • Notes On Living With My Ex-Boyfriend For Eight Months: Egad! When living in goes wrong. It was strangely comforting, though….to know that you don’t stop feeling or living. (via ThoughtCatalog)
  • ‘Should I Be Embarassed To Buy Tampons?‘ : Funny, I always thought it was very thoughtful of local chemists to newspaper-wrap sanitary napkins on sale. Was I being unknowingly regressive? Or do we just not *have* to shout out every little detail about our bodies? (via TheFrisky)
  • Dads, Hug Your Daughters!‘ : Pertinent but preachy? (via TheFrisky)’
  • ‘Man Takes Revenge At Girlfriend With Abortion Billboard‘ : Does this make you go “Aww, how sweet!” or “Ooh, touchy, touchy!”? (via YourTango)
  • Just in case you ever wondered…’What A Male Orgasm Feels Like‘ (via YourTango)
  • Indian parents seem to be caught in that unfortunate tug-of-war between the conservative ‘ladki se paisa nahin lenge’ attitude and pro-feminist/independence world for their daughters. (via Twitter)
  • The 5 Stages Of Most Relationships ‘ : Rather depressing how many of these are true! (via Maxim)
  • A rather funny (and annoyingly familiar) flow-chart on ‘How Men and Women Argue’ (via Maxim)
  • The story of an ex-Playboy bunny‘: Actually a rather good read. (via The Good Men Project)

XXFactored Jan2011: Dutch Dates, Blind Dates, Lipstick, Wingmen, Dumping, Sex & Style

The first month of 2011 opens bright and clear for me. I think I’ve gotten a grip on this Bookmarked feature but I’m still waiting for your inputs. Talk to me! Tell me if this works for you and why. Do you prefer getting the links as-and-when on the XX Factor Facebook Page? Or do you like seeing a ‘best of’ list at the end of the month? What else would you like to see? What would you like to dump?

Here are my picks for the first month of the year. We’re heading into the (not going to say it, not going to say it) pink, heart-shaped month of February and  that could mean a number of interesting things for XX Factor. Keep reading!

  • As a bonafide geek-girl, I guess these are the women, it would be a compliment to be compared to: Ten Classic Nerd Queens Over 40 (via Gunaxin)
  • To go dutch or not, that is the big question. Here’s some reasonably sound advice from a man: The New Take On Going Dutch (via ManOfTheHouse)
  • Pop psychology has its uses, especially in dating!: Judging A Guy’s Dating Potential By His Job (via YourTango)
  • There’s nothing quite like red lipstick. It really is the superhero cape for a girl! How To Do Red Lips For Indian Skin (via Republic of Chic)
  • If this were in a movie or a book, I’d deem it cheesy. But here, I’m all “Awww…”: “The customer is only enrolling so she can see you more often. The customer is in love with you.” (via PostSecret)
  • A Girl Who Set Up 15 Dates In The Same Bar…And Stood Them All Up! (via Nerve)
  • Find The Perfect Wingman! (via Foster’s)
  • Harsh but true: “You always post those “85% of people don’t have the courage to post this as their status” FB status updates.” (via ThatsWhyIDumpedYou)
  • On bad-boy-loving women and how to behave around them (via AskMen)
  • 12 Types Of Friends You Should Break Up With (via YourTango)
  • A matrilinear society in modern day India? (via TheGuardian, tipped off by Sveccha Kumar)
  • 10 Fun Facts About Kissing: See no.4 on this list! I’m tempted to say it’s worth living a short life if you live it rightly and kissfully! (via TheFrisky)
  • Tricky Tacky Trousers (via WTForever21)
  • Health is a privilege for Indian women: 70% can’t afford sanitary napkins, reveals study (via TimesOfIndia)
  • I’ll stick with ‘Familiarity breeds contempt’.:Passion Fades & The Phenomenon Has A LOLsy Name (via NakedCity)
  • What women really think of sex (via Twitter)
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