Hair raising on the tube

I’m practically de-sensitized to the trash overload from the television set. After all..

Got thirteen channels of shit on the TV to choose from…

But every now and then there comes along something that makes me sit up and take notice.

It would have been a normal, frenzied rush-hour day just like another. And a TV schedule of saans-bahu soaps jostling with fudge-eality shows, squeezed in between commercials for insurance policies, shampoos and perfume-smelling detergents. And then it happened.

60% of women call in sick from work on a bad hair day!

…the colourful screen proudly proclaimed to me. Followed by a flood of digi-enhanced, branded-director-signature-style glossy images before you could say SEXIST!!

And the commercial signed off with a serene-faced, funky hair-styled Habib telling you not to worry about your hair anymore.


I don’t. After all I’m apparantly so stupid that I fall for that and pay for it as well. So now you can come and insult me on my face.

What, me worry? I just think, chronically.

60%…that’s nearly two-thirds of all the working women I know – friends, colleagues, bosses, peers, clients, teachers, doctors, air-hostesses, news readers, nurses, shop assistants, call center workers, hotel staff, salesgirls, women security guards, policewomen….shall I go on? So Habib tells us that more than half of this lot calls in sick when they don’t think their hair looks right.

Well never mind. I’ll just end with asking if a man thinks you are so frivolous, would you let him touch your hair?

Note: I’ve seen this ad aired just once. It would be good to know if anyone else caught it as well.

About IdeaSmith

IdeaSmith is the digital doppelganger of Ramya Pandyan (intrepid train-traveller and frequent spouter of post-midnight rhymes and rants). As IdeaSmith she battles obscurity and slays boredom with her stories about men, books, digitalia and Mumbai. She performs live and also blogs, tweets, Instagrams, Facebooks, +G’s, Youtubes and Goodreads all as IdeaSmith. Ramya is a blogger, digital storyteller and spoken word performer. She also runs a forum for aspiring writers called Alphabet Sambar. Tweet-bomb her at @ideasmithy.

Posted on January 31, 2008, in Battle of the sexes, Seriously speaking and tagged , , . Bookmark the permalink. 10 Comments.

  1. I have not seen that ad, but I think there are so many sexist ads for the other gender as well, for instance Hair loss ads. so why is that only males need treatment. or Have you seen any of the condom ad, the pleasure is always for the male ..

  2. I did actually… that and another one with Sapna Bhavani I believe.

  3. @ Rambler: That’s a good point! Whatever would XXFactor do without you? You’re the solitary male voice of reason here!!

    @ Ashwin: *Gasp* Was Sapna’s ad that bad as well?

  4. but have to admit one of the worst things I have seen on TV recently has to be a music video
    I dont know the singer, it goes by the catchy line Hip Hopper, I really pity the poor tasted director, and model who plays the maid whose work made her do this

  5. Er, I just flip channels when the ad comes on. So, I haven’t really heard her say anything at all 🙂

  6. @ Rambler: Don’t know which one you’re referring to but that probably describes most of them.

    @ Ashwin: Errm…next time plizz to stop, observe and report back news to me. I actually like Sapna Bhavnani.

  7. Very good and useful post.
    Thx, your blog in my RSS reader now 😉

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